M. Mohanapriya
Farm Manager
Pig Breeding Unit
Post Graduate Research institute in Animal Sciences, TANUVAS
Kattupakkam – 603 203, Tamil Nadu (India)
D. Balasubramanyam
Professor and Head
Post Graduate Research institute in Animal Sciences, TANUVAS
Kattupakkam – 603 203, Tamil Nadu (India)
C. Jothika
Farm Manager
Pig Breeding Unit Post Graduate Research institute in Animal Sciences,
TANUVAS
Kattupakkam – 603 203, Tamil Nadu (India)
K. Senthilkumar
Assistant Professor & Section Head
Pig Breeding Unit
Post Graduate Research institute in Animal Sciences, TANUVAS
Kattupakkam – 603 203, Tamil Nadu (India)
K. Devaki
Assistant Professor
KrishiVigyan Kendra, TANUVAS
Kattupakkam- 603 203, Tamil Nadu (India)
Abstract
Pork, with its high fat, energy and lower water content forms the most nutritious and tasty meat. In Tamil Nadu, consumption of pork is mostly during summer season. Large section of people rear only desi/black pig. A study was conducted in various Districts of Tamil Nadu among 30 pig farmers to analyse the marketing pattern of pigs. Data were collected from the respondents individually by the researchers by a pre-tested, reliable and valid interview schedule. About one-fourth (27%) opined that the people prefer desi pork due to its native taste, lower cost and less fat. About three fourth (73%) reported that the preference towards white pork was increased due to its hygienic management practices such as cleaning and feeding irrespective of its cost (Rs.260/- per kg). In both types, meat without fat is preferred mostly for consumption. About 40% of the farmers slaughter at least 2 pigs per week. With regard to slaughter, large pig farmers, slaughtering the pigs in an organized manner with organized marketing, but small/medium pig farmers slaughter at their farm itself and market them locally. Both large and small pig farmers preserve the excess / unsold meat in deep freezer and sell them to hotels directly for value addition. With regard to the disposal of the offals of the pigs, 70% of the pig farmers sold the off alsat the rate of Rs.150/- piece or convert it as value added products at the rate of Rs.70/- per 250 gms. The remaining 30% of piggery farmers bury the offals in the ground for manure and fed as feed for fishes. In nut shell, the pork provides a good market with better returns to the farmers due to increase in local demand.
Key words: Pig Farmers, Marketing pattern, Pork consumption, Offals, Value addition.
