R. Suresh Verma
Dept. of Agricultural Extension
PJTSAU, Hyderabad, Telangana
G. Samuel
Dept. of Agricultural Extension
PJTSAU, Hyderabad, Telangana
M. Srinivasalu
Dept. of Agricultural Extension
PJTSAU, Hyderabad, Telangana
Archana Palle
Dept. of Agricultural Extension
PJTSAU, Hyderabad, Telangana
Abstract
Green revolution is a series of research and development and technology transfer initiatives of 1960s increased agricultural production and made our-self self-sufficient and self-reliant. Indiscriminate use of chemicals without proper assistance and information leads to decrease in soil fertility over a period. Various Agricultural Extension approaches in the past decades were tried to fill the existing gap between the information demand (of farmers) and supply in-order to sustain agricultural production, productivity and stop migration of farmers. An immediate need of the hour is rationalized information on new cultivation practices to tackle different hurdles faced by farmers in farming. Even though we have different programmes/ initiatives from govt., private, NGOs etc., still millions of farmers resides unreached. This paper aims to ascertain why farmers have limited access to the sources of information, where the gap exists and how to bridge the existing gap. With this background the investigation has carried out on the topic entitled “A study on Utilization of communication channels and its impact on the knowledge of rice growing farmers” have been conducted. Ten farmers from each village viz., Krishnapuram, Paramanandhal, Kuppanatam, Kannakandhal and Thandrampattu of Thiruvannamalai District of Tamil Nadu State were selected based on the utilization of the communication channel, thus making the sample of 50. The result of this study gives brief view on the channels frequently utilized for seeking and sharing information, its impact on the knowledge of the farmers, existing problems for being unreached and different opportunities to reach the unreached farmers with the existing extension setup.
Key words: Unreached farmers, Information channels, Perception and opportunities.
