Sadananda Payeng
Assaistant Professor
Department of Extension Education
College of Veterinary Science, AAU, Khanapara
Atul Borgohain
Professor & Head
Department of Extension Education
College of Veterinary Science, AAU, Khanapara
M N Ray
Professor
Department of Extension Education
College of Veterinary Science, AAU, Khanapara
Jogiraj Bora
Professor
Department of LPM College of Veterinary Science
AAU, Khanapara
Abstract
A study was conducted in the Kamrup district of Assam in order to find out the Marketing pattern of pig and pork of organized and unorganized pig farmers in Kamrup district of Assam and to study the constrainst faced by the farmers in marketing of pig and pork. Four block from Kamrup district namely kamalpur, Chayani-Bardua, Rampur and Goreswar were selected on the basis of the pig domination (in terms of pig population). From each of selected block a list of pig farmers were prepared in consultation with the block development functionaries and the local veterinary officer containing names of organized and unorganized pig rearers. A total of 10 organized and 10 unorganized pig rearers were randomly selected from each such selected block for the study. Thus making the total sample size 80 for this study. Data were collected from the respondents individually by the researchers by a pre-tested, reliable and valid interview schedule. These data were processed, compiled and subjected to statistical analysis. In case of unorganized farmers majority (55.00%) sold their pig to local trader or agent, to seller (22.50%), directly to consumer (12.50%) and through middle man (10.00%). Majority (12.50%) of the respondents of organized farmers sold pork at common place, followed by at home and butcher (10.00% each), nearby market (7.50%). About 5.00 per cent organized farmers sold pork to vendor and social occasion. The unorganized farmers mostly (15.00%) sold pork at home, followed by nearby market (10.00%).
Key words: Organized, Unorganized, Marketing, Pig and Pork.
