Narsingh Kumar
Assistant Professor
Department of Psychological Sciences
Central University of South Bihar
Patna – 800 014
Richa Vatsa
Assistant Professor
Department of Statistics
Central University of South Bihar
Patna – 800 014
Anondaya Deb
Assistant Professor
Decaprtement of Mass communication and Media
Central University of South Bihar
Patna – 800 014
Abstract
In contemporary times, rapid climate change has emerged as an obstructive factor to goals of sustainable development. Thus mitigating climate change seems an essential goal to achieve milestones towards sustainable development. This paper attempts to investigate the role of behavioural sciences towards mitigating climate change in contemporary times. Further it explores the role of BIG data research and media in mitigation of climate change.
Behavioural sciences have already proven their significant role in health policy. It is being evident that in the near future among other sciences behavioural sciences will play important role to mitigating climate change and to adjustment in a changing environment. Policy interventions towards mitigating climate change should hold their behavioural assumptions for better results. Identification of environmentally significant behaviours as well as identification of determinants of these behaviours is vital steps towards primary behavioural research in area of climate change. Behavioural sciences have to assist engineers and designers in developing new technologies for improving energy efficiency. Further they also have to work with environmental scientists in developing models predicting the relationships between environmental changes and adaptation. The study discusses the need of research from Big-data perspective to identify trends in adjustment process due to climate change. For advocacy of behavioural change the role of media is essential. Conclusively limitations and areas of possible future researches are discussed.
Key words: Behavioural Sciences, Climate Change, Development, Environmentally Significant Behaviours.
