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Empowering Rural Women Through Fashion Awareness and Skill Upgradation

Prerna Kapila

Assistant Professor
Department of Home Science
Krishi Vigyan Kendra
Amritsar

B S Dhillon

Krishi Vigyan Kendra
Amritsar

Abstract

Empowering of women to enable them for gainful participation across all sectors is a prerequisite to develop stronger economies. It helps women to attain some leverage from the demoralizing attitude of the society and the social and economic discrimination faced by them. There are various sectors in which the Government is trying to promote entrepreneurship and self employment for rural women. One of the sector in which women can be successfully involved is the garmenting sector. There are ample employment opportunities for rural women in garment and craft sector. The need is to empower them with appropriate skills to make them competitive and contemporary in terms of product designing and production. The present study is an attempt to identify the fashion awareness, buying behavior and appropriateness of skill up gradation program for vocational training participants in District Amritsar.

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